Definition: “Profanity and Branding” explores the complex relationship between using offensive language in marketing – often referred to as swear words – and its potential impact on brand perception. While a bold move can generate buzz and connect with younger audiences, excessive or inappropriate profanity can damage credibility and alienate loyal customers. Ultimately, marketers must carefully weigh the risks and rewards of employing this tactic to maximize engagement while maintaining ethical standards.
Profanity and Branding: The Double-Edged Sword of Using Swear Words in Marketing